Privacy Policy

Introduction

This Privacy Policy describes how B.A.F.E collects, uses and shares personal information (defined below) we learn about individuals (“you”, “your”) when:

• You visit or use services available on bafe.group, and other websites and mobile apps provided by B.A.F.E where this Privacy Policy is posted including our job application website (together, our “Sites”);

• You engage in a transaction with us, are or become a resident in a B.A.F.E Group community or property, communicate with us by phone call, text message, e-mail, postal mail, or in-person at one of our Welcome Home Centers or properties;

• We receive information about you from B.A.F.E Affiliates (defined below) and real estate and other third-party companies with which we collaborate (“Business Partners”); or

• You represent a Business Associate or other company doing business with B.A.F.E.

Please note that some B.A.F.E-affiliated companies (“B.A.F.E Affiliates”) maintain a separate website and display a separate Privacy Policy. The privacy policy displayed on the website of a B.A.F.E Affiliate supersedes this Privacy Policy for purposes of that B.A.F.E Affiliate.

Your Consent

Please review this Privacy Policy carefully. By using our Sites or interacting with us through channels where this Privacy Policy is posted, you are agreeing to the collection, use, sharing and retaining your personal information as described in this Privacy Policy. If you do not agree with the terms in this Privacy Policy, please do not use our Sites or other services and do not provide your personal information to us.

We may make changes in this Privacy Policy from time to time, so be sure to reread it from time to time. Changes to this Privacy Policy will be posted on our Sites and will be effective when posted. Your continued use of our Sites or communications with us following the posting of any changes constitutes your acceptance of our Privacy Policy as revised.

Personal Information We Collect

What is Personal Information?

We use the term “personal information” in this Privacy Policy to refer to information that identifies, relates to, describes, or is reasonably capable of being associated or linked, or could reasonably be linked, directly or indirectly, with you. This Privacy Policy does not cover information that is publicly available, aggregated or anonymized, collected by social media or third-party websites you reach by navigating from links on our Site, or information about B.A.F.E personnel.

Categories of Information We Collect

The categories of personal information we collected and used for our business and commercial purposes during the past 12 months include the following: personal identifiers (e.g., name, e-mail and postal address, government-issued identification numbers and account password); consumer information (e.g., telephone number, credit card and bank account information); commercial activity (e.g., credit reports, B.A.F.E and B.A.F.E Affiliate transaction history); location; device and internet activity including your device identifiers and internet browsing history (“Usage Information”). We may also obtain professional and employment-related information, educational information and personal characteristics. We maintain customer profile records that combine information from various sources about, for example, your transactions, home needs, preferences, interests and experiences with us.

Specific Types of Personal Information You May Provide

• Home purchases, leases and other services you request. If you submit an online or other request to receive information about our products and services, we will collect your contact information including name, address, email address, telephone number, locations and B.A.F.E Group communities of interest to you and other information we need to fulfill your request.

• myB.A.F.E account. To create a myB.A.F.E Account, we request and collect your name, email address, new account password, phone number, state and county of residence and state where you are looking for a home. We also obtain additional information that you may provide at your option, including your mailing address, B.A.F.E Group communities you are interested in, proposed date to close on the purchase of your new home and information about your interests in the range of services provided by B.A.F.E, B.A.F.E Affiliates and our Business Partners.

• Transaction information. When you are ready to move forward with the purchase or lease of a home, we will ask you to submit an application and enter into contracts containing identification, financial and other personal information. If you apply for a mortgage, title insurance, or other insurance, similar information may be collected by and shared with a B.A.F.E Affiliate. Some transactions require you to provide certain financial and other personal information, including Sensitive Information, pertinent to providing the specific services, such as your signature, social security number, driver’s license, passport number and information about income, assets and liabilities. The disclosure of some of this information may be protected by the Fair Credit Reporting Act.

• Credit card and bank account information. If you enter into a contract to buy, lease or finance a home or for other services, your credit card, debit card or bank account information will be processed by a third-party payment processor. Your card information is not stored by B.A.F.E Group.

• Photos. You may share with us or give us permission to take photos of your home, family, or yourself. With your permission we may use these on our Sites or for marketing purposes.

• Your comments. If you post a comment to our blog or "leave a comment" online feature or on third-party social media websites, we collect or receive your comment, name and email address.

• Friends and family. You may provide the contact information for friends and family to receive a notification regarding your move or for other stated purposes.

• Business contacts. If you are a real estate agent, developer, or a landowner interested in doing business with B.A.F.E or receiving information about B.A.F.E properties, we will collect your name, your company’s name, your position and contact information.

• Job applicant information. When you make inquiries concerning career opportunities or apply for a position as a B.A.F.E Group associate, we will request your name, contact information, copy of your resume, education and skills background and employment history.

• Other information you provide. In the course of doing business with B.A.F.E, you may choose to provide information about your employment, education, family, gender, home location and design preferences and other personal matters.

Sensitive Information

Some information we receive from you, B.A.F.E Affiliates, or other sources you authorize to provide it to us may be considered “sensitive” under the laws of certain jurisdictions (“Sensitive Information”). When we request Sensitive Information, we and any B.A.F.E Affiliate we share it with will use Sensitive Information only for purposes we reasonably believe you would expect based on the products or services you request, your interactions with us, or as authorized by law. Unless we request Sensitive Information for a specific purpose (for example to obtain credit information for a home purchase or in connection with special accommodations for your home design), we ask that you not send or disclose any Sensitive Information including financial and medical information, to B.A.F.E.

Usage Information

Data about your device and online activities is collected automatically when you visit our Sites, including:

• Device and Browser Data. When you access our Sites, we may collect your device ID and IP address, the type of browser and operating system you use, access times and the possible physical location of your device (as determined, for example, using satellite, cell phone tower and WiFi signals).

• Internet Activity. When you use our Sites, we and our third-party providers collect Usage Information transmitted by cookies and similar tracking technologies placed on your web browser or mobile device by B.A.F.E Group or analytics and advertising services we authorize. These technologies track and measure, for example, when you access our Sites, your browsing activity (such as which pages you visit, in what order and for how long), interactions with our advertisements and other data we use for marketing, advertising and website management and improvement purposes. For more information, see the sections below called “Cookies and Other Tracking Technologies” and “How You Can Restrict Cookies.”

Information from B.A.F.E Affiliates

• B.A.F.E Affiliates. We may receive, collect and share personal information about your transactions with B.A.F.E Affiliates (subject to your consent to share certain credit and other financial information when required by law). This information may include your payment history, the status of a loan or other application submitted to a B.A.F.E Affiliates, or other information about your transactions with B.A.F.E Affiliates. The disclosure of some of this information may be protected by the Fair Credit Reporting Act. Some B.A.F.E Affiliates have posted their own privacy policies posted on their websites that explain how they collect, use and disclose personal information.

• Credit and commercial activity information. In connection with home purchases, mortgage applications and other transactions, B.A.F.E Affiliates may request and, with your prior consent, may share with B.A.F.E your credit information from the consumer reporting agencies, including your creditworthiness and credit history.

Information from Business Partners and Other Sources

• Business Partners. We may receive personal information from Business Partners and third-party other companies (not owned or controlled by B.A.F.E Group) for marketing programs and prospective customer lead generation, subject to your consent where required by law.

• Social-media platforms and other third-party services. If you choose to link your social-media account or other third-party accounts to our Sites, you may be authorizing those third parties to send us certain information about you and you are authorizing us to collect, store and use the information they transmit to us in accordance with this Privacy Policy.

• Publicly available and commercial databases. We may source personal information from marketing research and data analytics resources. We may, for example, receive demographic information (age, sex, household income, job industry and job title) from these sources.

• Aggregated information. We may combine information gathered through our Sites with information collected from other online and offline sources. For example, we may aggregate information to correlate IP addresses to zip codes to assess the performance of a marketing campaign.

• Smart Home Technology. We may receive personal information or household information from certain smart home technologies devices to be installed in the home.